CONSULTING SERVICES
Marketing Strategy
We help companies understand market needs, create brand value, align offerings to customer groups, develop marketing plans and budgets, and execute the marketing strategies
Branding & Brand Positioning
Developing branding initiatives from all media and marketing angles to enable the successful position of a company’s brand in a specific target market. We are able to fully cultivate an organization’s brand image and develop coherent branding initiatives as a result. The client is able to engage with customers as a result of the implementation of branding schemes developed by CID and is able to see positive changes in both the brands reputation, as well as the overall business.
Content Strategy and Management
Focusing on developing initiatives that are tailored to individual client needs which involves creating a detailed media management plan to coincide with a clients digital marketing needs to ensure that information is being communicated efficiently on all online channels and is managed over the long-term accordingly.
Integrated Marketing Communications
Developing Integrated Marketing Communications Plans that are strategically aligned with the marketing objectives and are suitable for the brands’ persona. We reflect this through the effective utilization of all traditional and nontraditional communication channels, including ATL, BTL, Digital Media, Social Media, Influencer marketing, Content Marketing and Guerilla marketing; that are considered of highest impact to the target market and operate them cohesively under one big umbrella that suits the brand positioning and conveys the desired messaging.